Branding for Creatives

Branding for Creatives

taught by Tannie Smith
Buy $25.00
First Last

Brett Chalupa

Clear, Simple, and Useful

Tannie Smith gives pragmatic and easy to understand advice on how to brand and promote yourself. It's great for someone like me who is always unsure how to best approach social media and branding without seeming like a marketing robot.

Veronika Lunakova

Amazing class

Absolutely great lesson, and the only one which teaches how to actually brand yourself as a product.

First Last

Brett Chalupa

Tannie Smith gives pragmatic and easy to understand advice on how to brand and promote yourself. It's great for someone like me who is always unsure how to best approach social media and branding without seeming like a marketing robot.

Veronika Lunakova

Absolutely great lesson, and the only one which teaches how to actually brand yourself as a product.

Becky Porter

I took feverish notes on everything she said! Great class, Tannie! Such helpful info. Most of us are our own Public Relations guy, and this is valuable info that isn't always intuitive.

Amanda Wall

This is a great quick class that simplifies the idea of branding in a way that makes sense but contains strong and handy information.

First Last

Loved many of the ideas and statements given by Tannie: - Having an umbrella statement - We are the product! -Be consistent on all platforms - Do quality work on quality materials Thank you Tannie for a great class!

First Last

Excellent video full of honest, real advice for working through the business side of a creative career. Tannie has an excellent way of giving advice while explaining why it's so important and includes real examples. She's a pro !

First Last

Thanks for the course! Great tips and recommendations. Thanks for the book recommendation "Drawing is Magic" I got my copy and love it.

Chrissy Kaesmayr

Hannah Viera

Tatiany Rocha de Freitas

jacqueline mcgeown

Really enjoyed this video Tannie delivered it in a relaxed and friendly manner, lots of interesting information,plenty to think about when building your brand.Thanks!

Jason Bowen

A polished clear presentation about branding. Really enjoyed it answered quite a few questions I had in my head. Great Video :)

Tannie Smith
Tannie Smith
Illustrator

About the instructor


Tannie M. Smith is an Illustrator and Author in Austin, Texas. Previously she owned and operated the successful design and branding firm, tann|design. In 2011 she chose to close down her design business in order to spend more time with her family and return to illustration. Tannie has a strong appetite for knowledge and continuously seeks ways to learn and improve her skill by pestering any who are willing to teach her.

Brand Yourself for Success

As artists and writers we are selling ourselves as much as our art form. It's important to be aware that the brand we put out in the world can effect our business (for good or for bad). In this class Tannie will talk about why branding matters, how we can still be authentic within that brand, and how a consistent brand can guide us on the public platform, including social media.

In this course, you will learn:

1. What branding is and why it matters.
     a. Definition of Branding.
     b. Why branding matters.
     c. How to define what your brand is

2. How to remain authentic within your brand
    a. Why you can't just "be yourself"
    b. You need a product
    c. Create what you love

3. Using your brand as a guide.
    a. Communication
    b. Promotional Materials
    c. Social Media


Useful materials

- Notebook

- Pen or pencil.

- Drawing is Magic by John Hendrix   

Course Contents

4 Videos
1 Download
1.0 hr